Farm City Committee Social Media Contest

RCS Students Compete In Farm City Committee Video Contest
Posted on 12/06/2012
Farm City video contestIn a continued effort to promote the importance of agriculture in today’s society
and in Rutherford County’s economy, the Rutherford County Farm City Committee
headed by the Rutherford County Cooperative Extension Agency sponsored a
contest open to all Rutherford County Schools middle and high school students.
The software available on student laptops provided by Rutherford County Schools
made this contest possible for all students to participate. The purpose of the Farm-
City Social Media Contest was to promote the use of technology and social media for
marketing agricultural products, supplies, or services.

Students were asked to create a 3-6 minute promotional video on their own time.
The video’s target audience was to be agricultural producers, agricultural suppliers,
and/or agricultural service organizations. The main purpose was to (1) emphasize
the importance and magnitude of social media in today’s society (ie. Facebook,
Twitter, Flickr, YouTube, etc.) and (2) to convince the target audience to use social
media for the purpose of marketing agricultural products and/or services.

Students were scored on research, work, creativity, quality of work, and adherence
to the contest’s purpose. Cash awards, sponsored by Rutherford County Farm
Bureau, were given to the winners as well as certificates of appreciation and an
invitation to the Annual Rutherford County Farm City Meal.

2012 Winners were:

1st Place - Carl Jolley - Chase Middle School

2nd Place - Brock Helton, Grant Hill Daniel Johnson - East Rutherford High School

3rd Place - Eric Brigman, Simon Davis - Chase High School
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